G-Star Outdoor Advertising & Event Marketing Across Busan

During the G-Star Korea season, the excitement isn’t limited to BEXCO. Across Busan’s most popular hotspots—like Haeundae, Gwangalli, and Busan Station. G-Star outdoor advertising has become a key strategy for brands looking to stand out during Korea’s biggest game convention. From bold banners to immersive pop-up events, companies are taking their campaigns beyond BEXCO and into the heart of Busan.

In this article, we’ll explore how brands leverage outdoor spaces in Busan to drive visibility and engagement beyond the exhibition hall.

Before diving into specific case studies, let’s first take a look at the key hotspots around Busan where brands can create maximum impact.

Outdoor Spots in Busan for G-Star Outdoor Advertising

Some of the most impactful brand moments happen where the crowds naturally gather. These locations have proven to be prime zones for G-Star-related outdoor events and activations:

1. Busan Station

As one of the city’s busiest transportation hubs, Busan Station sees a massive influx of visitors arriving by KTX and regional trains—especially during G-Star week. It’s the perfect location for large-format OOH campaigns, station dominations, and welcome visuals that make a first impression as soon as attendees step off the train.

2. Haeundae Beach

A major tourist destination all year round, Haeundae transforms into a festival zone during G-Star. The beach and nearby plaza areas draw both locals and visitors, especially in the evening. It’s ideal for nighttime activations like drone shows, open-air events, or lifestyle branding experiences that connect gaming with pop culture.

3. Gwangalli Beach

Known for its scenic ocean view and the iconic Gwangan Bridge, this beach attracts a younger crowd looking for social hangout spots. The beachfront road and wide pedestrian areas make it suitable for interactive booths, experience zones, and social-media-friendly installations.

4. Centum City

Located near BEXCO, Centum City includes one of the largest shopping malls in Korea (Shinsegae) and is a popular stop for G-Star attendees. With heavy foot traffic from both gamers and everyday shoppers, this area is perfect for spillover marketing, hybrid online-offline campaigns, and walk-through activations.

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Next, let’s take a look at how some brands used these spots for outdoor ads and events during G-Star. Here are a few examples of how brands have promoted themselves at these locations.

Drone Show

As the main sponsor of G-Star 2023, Wemade took outdoor marketing to the next level by organizing a massive drone show over Haeundae Beach. This spectacle wasn’t just for entertainment—it was a bold promotional move for their upcoming game titles and blockchain platform, WEMIX. With synchronized drones forming symbols, characters, and brand visuals in the night sky, Wemade effectively captured public attention beyond the exhibition hall and reinforced its identity as a forward-thinking tech brand.

Watch the full drone show from Wemade Festive Night → Youtube

Metro Branding

To extend the reach of G-Star branding throughout the city, the Busan Information Industry Promotion Agency launched a G-Star themed metro train. This train wrapped in promotional visuals connected Centum City with central transit hubs, drawing the attention of commuters and tourists alike.

OOH Advertising Plan in Busan

During G-Star season, OOH advertising becomes a powerful tool to capture attention even before attendees reach the show floor. With strategic placements in high-traffic areas, brands can maximize exposure to both local residents and inbound visitors.

Key OOH zones for G-Star:

• • Busan Station area: As the main arrival point for many out-of-town visitors, this area is ideal for large billboards, digital signage, and wall wraps. Ads here create an early and lasting impression.
• • Bus stops around Haeundae Beach and other major tourist zones: These are perfect for street-level posters, shelter ads, and side panels that target casual pedestrians and beachgoers.
• • Near BEXCO and Centum City: Surrounding the exhibition center, this area allows brands to reinforce messaging through lamp post banners, transit ads, and large-scale banners—reaching attendees on their way to the venue.

These OOH touchpoints help build anticipation, reinforce brand presence, and guide foot traffic toward key activations.

Experiential Setups & Photo Spots

Epic Games attracted attention with a life-sized “Battle Bus” installation at Haeundae Beach and large-scale branded banners. The immersive setup served as both a fan engagement point and a visual anchor for outdoor media coverage.

Outdoor Marketing: More Than Just Hype

Outdoor activations extend the visitor experience far beyond the show floor. They amplify awareness, drive foot traffic, and offer fans more accessible ways to engage with brands, even without a show badge. In Busan’s open-air settings, brands can go bigger, louder, and more unexpected—turning the whole city into a stage.

Looking to Activate Outdoors at G-Star Gameshow?

We specialize in full-service event execution, from exhibition booths to city-wide brand experiences. Whether you’re planning a drone show, a scenic installation, or a themed train campaign, our team ensures creative consistency and flawless delivery.

🔗 See our content: G-Star Outdoor Booth Regulations

📹 Watch our Youtube: G-Star EA Sports