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How to Exhibit at a Korean Game Show G-STAR Korea
May 18, 2025
How to Exhibit at a Korean Game Show G-STAR Korea
The Korean game show G-STAR Korea is returning in 2025 on an even larger scale, attracting global attention as Asia’s leading platform for the gaming industry.
Held at BEXCO in Busan, this year’s event runs from November 13 (Thu) to November 16 (Sun), 2025.
The B2B Exhibition Hall will be open from November 13 (Thu) to November 15 (Sat).
As one of the world’s most anticipated game industry events, G-STAR Korea continues to break new records every year. With more international brands reaching out to us for guidance, it’s clear: understanding the latest regulations and updates is crucial to a successful showing.
To support your planning, we’ve put together this FAQ based on the most common questions we receive from exhibitors.
How to Exhibit at G-STAR 2025?
Booth Application Schedule
- • Early Application
February 24 (Mon), 2 PM – April 30 (Wed), 4 PM
10% discount on booth fees
- • General Application
May 19 (Mon), 2 PM – July 31 (Thu), 4 PM
$1,300 per standard booth (3m x 3m)
How to Apply for G-Star Korea
Register on the official G-STAR website and complete the online application form.
G-Star Korea Booth Discount Information
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• 10% off for early applications
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• Additional 10% off for companies that participated in G-STAR at least once in the past 2 years
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• 10% off for members of the Korea Association of Game Industry or Ministry of Culture-registered associations
📌 Discounts apply to the first 50 booths only.
For example, if you book 100 booths, the discount applies to the first 50; the rest will be charged at the standard rate.
G-star Korea 2025 Preparation Roadmap
A successful G-STAR Korea presence starts with strategy—from booth location and visitor flow to on-site branding and user engagement. Below is a streamlined roadmap to guide your planning:
June–July: Planning Phase
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• Send RFPs and choose your exhibition marketing agency
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• Plan your booth layout and develop a creative concept to highlight your game IP
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• Secure popular cosplayers, influencers, and media early
August–September: Production Phase
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• Finalize booth design with immersive brand visuals
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• Prepare promotional events (both online and onsite)
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• Develop game demos, trailers, and interactive content
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• Begin costume production for cosplay
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• Create brochures and media kits in multiple languages
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• Design and produce themed merchandise or giveaway items
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• Sign sponsorship deals (gaming gear, prize support)
October–November: Onsite Operation Prep
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• Launch PR campaigns: press releases, social media, influencer marketing
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• Define detailed R&R for booth staff handling game demos, B2B meetings, merchandise, and event support.
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• Coordinate B2B meeting schedules
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• Submit official forms: utility requests, badge registration, event details, etc. (usually due by mid-October)
Booth Design Trends at G-STAR Korea?
Brand-first design is on the rise.
We’ve supported global game companies at G-STAR Korea for over 12 years. While booth design once focused on fantasy worlds and game visuals, today’s leading designs express company philosophy and brand identity.
Webzen’s 2024 Booth: A Case Study
Webzen’s 2024 booth drew major attention with its iconic W-slope motif and massive LED screens. Positioned at the entrance of Hall 1, their immersive layout and new title teaser video created a powerful first impression.
Turning Engagement into Meaningful Data
A visually stunning booth may catch the eye—but what really drives success at game shows like G-STAR is the ability to capture and analyze how people engage with your brand.
That’s where we come in.
Turning Booth Engagement into Actionable Data
We believe that well-designed booths should do more than impress—they should perform.
Rather than relying on vague feedback like The event was good, we help clients track concrete KPIs such as:
✔️KPI Checklist
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• duration of visitor engagement
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• Participation rate, mission completion rate, and dropout rate
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• Social media engagement and hashtag mentions
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• Reward redemption rate after event participation
By defining these metrics in advance, we help turn passive attention into measurable performance.
Tracking Behavior Through Missions & Instant Rewards
For example, at Webzen’s G-STAR booth, we implemented a quest-based event system that encouraged short, repeated interactions.
Participants scanned QR codes to verify their progress, and each completed mission triggered an immediate reward—from collectible merchandise to IP-themed souvenirs.
This not only made the booth more fun and engaging, but also created valuable data for post-show analysis.
By designing events that blend entertainment with trackable behavior, we help brands create memorable experiences and build lasting brand equity.
G-Star Booth Guidelines Related to Game Content Ratings
1. Rating Labeling
Display the official age rating (e.g., 18+) at both sides of the booth entrance, 1.3–1.5m from the ground. Size must be 20–25cm in height and follow the official color scheme.
2. Booth Wall Requirements
For mature-rated content, enclose gameplay zones with walls to restrict visibility.
3. Age Verification
Only adults aged 18+ with valid ID (e.g., passport, driver’s license) may play mature-rated games.
G-Star FAQ
Yes—if pre-approved.
Submit a “Sales Plan” document to the organizer by October 10 (Fri), 2025.
🚫 Selling unrelated products (e.g., alcohol) is not permitted.
Yes, but cancellation fees will apply based on the timing:
• Within 21 days of invoice issuance: No cancellation fee
• Before booth layout is revealed (during extended payment period): 50% of booth fee is charged
• After booth layout is revealed: 100% of booth fee is charged
For a Successful G-Star Korea 2025
If you’re preparing for G-STAR Korea 2025, success begins with strategic planning—from booth layout and visitor journey to data collection and brand storytelling.
Whether you’re a global developer or indie studio, planning ahead for the Korean game show G-STAR Korea 2025 is the key to making a meaningful impact.
At Eidetic, we’ve helped bring some of the most talked-about G-STAR booths to life.
Curious how Webzen’s standout presence came together?
Watch the behind-the-scenes story in our showcase video.
